8 Questions To Ask Before You Choose A Google Ads Agency

An agency could be the best option if you are having trouble managing your PPC campaigns and inbound marketing strategy. You already know that choosing an agency to assist with your Google Ads campaign can be difficult. This can be difficult if your industry is not well-versed.

We have put together a list of questions you can ask to help you choose the right agency for you.

1. Is The Agency A Premier Google Partner?

You want to choose the best agency possible when choosing one. You want to make sure that your account is in the best hands so you should pay attention to agencies that are “Prime Google Partners”. These agencies have been certified for meeting certain standards within each account, and they also maintain multiple certifications amongst their team members.

2. Are They Willing To Share Information?

This is an important factor to consider when choosing an agency. You want one that is open to sharing their knowledge and expertise. Your company must know exactly what an agency is doing with your account, and how often. This can be done by ensuring that you have administrative control over your account. You should have full transparency about each ad account, each campaign’s cost, and the performance.

3. What Is The Reporting Process For Agencies?

It is important to find an agency that can connect your Google ads Australia and Analytics accounts. This will enable you to record data about every action taken and how it relates to your other traffic data. It is crucial to get a report that includes an analysis and explains any data trends. A great agency will create custom reports for you and show you how your performance compares daily.

4. How Often Do You Communicate With Your Agency?

It is essential to establish a good working relationship with your agency. It is important to feel comfortable asking questions, understanding new website updates, and explaining changes to your account. This relationship is only possible if you have regular phone calls with your agency, whether they are weekly or monthly, to discuss any concerns or updates.

5. Which Other Companies Have The Agency Managed Successfully?

Although it may not be possible to give out client names, you should request reports from the agency that provide detailed information on similar Google Ads accounts they have managed. If your agency has previous experience in your industry, this is a positive sign.

6. Is The Agency Spending Money On Google Ads?

If the agency is a success with Google Ads and has a track record of creating campaigns that gain traffic for its business, the agency will treat your money as its own. Google Ads is used by agencies that believe in it and know how to run campaigns.

7. Is The Agency Able To Handle The Type Of Campaign That You Want?

Although this may seem obvious, it is crucial to find the right agency to deliver the best results for your business. If you are looking for an agency to manage your Google Ads campaign make sure they have the necessary skills to understand the motivations and needs of the customers you want to reach.

8. Are Clicks Or Revenue The Primary Focus Of The Agency?

Asking the key performance indicators used by an agency can help you determine if they are a good fit for your company. An agency that focuses only on clickthrough rates, the position of ads, quality scores, and clicks is not a good choice for your business and is one you shouldn’t work with. Instead, look for an agency that is focused on your revenue and sales goals. This agency will help you decide if it wants to discuss your campaigns and how they will convert into revenue.