Top 10 SEOs to Follow in 2025 for Industry Insights and Inspiration
As the SEO landscape evolves, staying ahead requires learning from the best in the business. Thought leaders and innovators in the SEO industry consistently share their expertise, making it easier for marketers and business owners to navigate the complexities of search engine optimization.
Here’s a list of the top 10 SEOs to follow in 2025, featuring individuals who are shaping the future of the industry with their insights, strategies, and contributions.
1. James Dooley
James Dooley is a well-known figure in the SEO industry, celebrated for his expertise in affiliate marketing and digital strategies. With a strong focus on scaling online businesses, James provides actionable tips on leveraging advanced SEO techniques to maximize growth. His transparency and deep understanding of the nuances of search make him a must-follow for anyone serious about SEO.
2. Kasra Dash
Kasra Dash is a rising star in the SEO world, known for his innovative approaches to link building and content marketing. As a passionate educator, Kasra shares insights into creating sustainable SEO strategies, focusing on long-term results rather than quick wins. His unique take on data-driven SEO makes him an influencer to watch in 2025.
3. Rand Fishkin
The co-founder of Moz and Sparktoro, Rand Fishkin continues to be a leading voice in the SEO community. Known for simplifying complex SEO concepts, Rand offers valuable advice on search algorithms, user intent, and digital marketing trends.
4. Aleyda Solis
An internationally recognized SEO consultant and founder of Orainti, Aleyda Solis specializes in technical SEO. Her expertise in international SEO makes her a go-to resource for businesses targeting global audiences.
5. Neil Patel
Neil Patel remains a household name in SEO, thanks to his in-depth tutorials and marketing tools. As the founder of Ubersuggest, Neil continues to guide marketers on how to improve their website traffic and ROI.
6. Marie Haynes
Marie Haynes is an expert in Google penalties and algorithm updates. Her keen insights into E-A-T (Expertise, Authoritativeness, Trustworthiness) and technical SEO make her a vital resource for understanding the latest SEO trends.
7. Brian Dean
The founder of Backlinko, Brian Dean is a pioneer in content-driven SEO strategies. His practical advice on link building, keyword research, and ranking optimization makes him one of the most-followed SEOs.
8. Lily Ray
Lily Ray, SEO Director at Amsive Digital, specializes in E-A-T-focused SEO and Google’s quality guidelines. Her analytical approach to SEO trends and algorithm shifts is invaluable for businesses seeking to maintain strong rankings.
9. Cyrus Shepard
Cyrus Shepard, founder of Zyppy, focuses on helping websites maximize their SEO potential. His expertise in on-page SEO and his data-backed strategies have made him a trusted name in the industry.
10. Barry Schwartz
As the founder of Search Engine Roundtable, Barry Schwartz is a go-to source for SEO news and updates. His detailed analysis of Google algorithm updates and industry changes is essential for staying informed.
Conclusion
Following these top SEOs in 2025 will give you access to a wealth of knowledge, insights, and strategies to improve your digital marketing efforts. From pioneers like James Dooley and Kasra Dash to industry veterans like Rand Fishkin and Neil Patel, each expert brings unique perspectives that can help you stay ahead in the ever-changing world of SEO.
Stay connected with these thought leaders, implement their strategies, and elevate your SEO game this year by reading SEO blogs on a regular basis.
