5 Facebook marketing strategies for law firms

The key to any type of promotion is to get your messaging in front of the right people at the right time. Since it’s 2024, nearly everyone uses social media. And with over 3 billion active users worldwide, Facebook is the most popular social media platform in the world, making it a great place to promote your legal services. Here are five tips to promote your legal service on Facebook.

Design professional graphics to stand out

As you might imagine, that many users create tons of content. Many of those users are even professional content creators. And the better their posts look, the less attention your legal services promotions will get. If you want to stand out from the pack, your content needs to be of the highest quality.

Of course, you’re busy fighting legal battles. You don’t have time to design professional graphics from scratch. Luckily, there are hundreds of free law firm social media templates available online from websites like PosterMyWall.

Simply find the design that best suits your law firm’s style, customize the information with the easy drag-and-drop editor, and you’re ready to upload to Facebook. Templates are the best way to maintain professional promo graphics without taking time from your busy schedule.

Complete your business profile

Your Facebook profile is like your business’s social media home base. It’s essentially your in-platform website. Whenever someone sees your content and wants to learn more about your business, they’re going to visit your profile. That’s why it’s essential to make sure it’s complete.

Fill out all parts of your Facebook business profile, including:

• Profile picture and banner image
• Business description
• List of services
• Contact information

Information equals trust. The more you provide, the more people will trust your law firm. And since legal assistance is incredibly important, it’s crucial to establish that trust with potential clients — even if it’s just on your Facebook page. Make sure your Facebook business profile is complete to build a “complete” picture of your business for interested parties.

Upload regularly

With so many active users, there are literally millions of posts uploaded to Facebook every single day. With each post, your content goes farther and farther down your followers’ feeds until it’s completely forgotten. The only way to combat the onslaught of content is to create more of it yourself.

By uploading content regularly, you can ensure that your marketing materials remain at the top of your followers’ feeds — and, therefore, their minds. Most marketing professionals suggest posting to Facebook at least once or twice per day. Even if your followers miss some of your content, there’s more coming right behind it.

Run some social media ads

One of the biggest frustrations with social media is that only your followers will see your content organically. If you want to expand your reach quickly, take out some Facebook ads.

With Facebook ads, you pay the platform a small fee, and it’ll promote your content to an audience of your choice. You can choose the demographics to target including age, gender, location, and even interests to reach the exact people you want to see your collateral.

The best part about social media ads is that you can choose how much you want to pay, so it’s easy to stay on budget. You can easily get thousands of views on your content for just a few dollars per day.

Collect customer reviews and testimonials

Facebook is the only social media that allows for in-platform customer reviews. And whenever someone clicks on your business’s profile, they’re going to see a star rating front and center. Make sure your rating looks good by actively collecting positive customer reviews and testimonials.

According to surveys, 98% of consumers read online reviews before making any type of purchase. And since legal services are so important, you can expect that percentage is likely closer to 100%. If your rating is anything less than perfect, people will start searching for law firms with higher ratings.

Reach out to past clients to see if they’d be willing to rate your business on Facebook and possibly even write a quick review. The more five-star ratings you have, the better you’ll look to new clients.

As an added bonus, Facebook reviews appear on search engine results. Positive Facebook reviews can help you generate more business even outside of the platform!

Build your law firm with Facebook marketing

Facebook is the most popular social media platform in the world. With billions of active users, it’s the perfect place to promote your legal services. However, it’s not as easy as just uploading a few posts occasionally. Start by making professional graphics from templates, complete your business profile, post content regularly, run some social media ads, and collect plenty of customer reviews and testimonials.

When all your Facebook marketing strategies work together, you can transform some of those billions of users into loyal clients.