7 Tools to Track Your Online Reputation

Your business’s online reputation is an essential element that can make or break the business. Therefore, you must take measures to maintain your online reputation. Such methods include tracking and monitoring online reviews or mentions. And for effective online reputation tracking, you will need the best tracking tool.

Here are the eight best tools to track your online reputation.

1. SEMrush

SEMrush lets you track your online reputation, such as sentiment scores and resource authority. With SEMrush, you can find mentions without backlinks and identify mention sentiments. Also, you can measure your reach and spot influencers in your industry.

2. ReviewPush

If your business operates in multiple locations, ReviewPush is your ideal option. It’s a review management tool that will help you track and monitor social media and other review sites. It enables you to respond to reviews directly from your inbox.

3. Google Alerts

Create Google Alerts to get notifications when your business is mentioned online. You only need to enter your business name or the niche you want to get alerts on. After creating the account, you’ll receive email notifications of your business mentions.

4. Social mentions

The social monitor is among the free online reputation management tools you can use to monitor your business mentions. It monitors a wide range of social media sites like Facebook, Twitter, etc. With the social mention results, you can measure, monitor, and improve your business reputation.

Such information includes:

• Strength – It shows you the likelihood of your business being discussed.
• Sentiments – Sentiments are the ratio of positive to negative mentions of your business.
• Passion – Passion is the chance that people mentioning your business will do that repeatedly.
• Reach – Reach is the number of unique people who write or talk about your business brand.

5. Buzzsumo

Buzzsumo is a paid online reputation management and analysis tool that you can use to track your online reputation. It shows actual results and engagement levels with your search results. Therefore, you can use Buzzsumo to create track alerts for keyword mentions, brand mentions, etc.

6. SentiOne

SentiOne is an online reputation management tool that helps you listen to what people say about your brand. It provides you with real-time and historical data essential to tracking online reputation. Also, it enables you to filter results as positive or negative mentions. That helps you address and act on the negative mentions to improve your online reputation.

You can track brand mentions, social profiles, or specific keywords with SentiOne. But don’t use too many keywords as that will lead to information overload, which might be unnecessary.

7. Reputology

With Reputology, you can track your business online, mention and review from popular and uncommon sites. You can use it to track a wide range of sites, such as Google reviews, Better Business Bureau, Facebook reviews, etc. It gives you automated feedback that helps you listen to followers’ views, and you can respond directly from Reputology.

Conclusion

Online reputation tracking is a mandatory practice you should carry out as a business owner. While tracking, use the above tools for an easy and effective online reputation tracking of your business.